Amazon Turkey is a strategic channel: domestic sales plus a gateway to Amazon's global infrastructure. This article covers store setup, the FBA/FBM decision and realistic cost math.
Store Setup
You open a Seller Central account. Requirements:
- Company details and tax certificate
- Identity verification of the company representative
- Company bank account
- Phone verification
- Brand Registry for branded selling (requires a registered trademark)
Amazon's verification is stricter than other marketplaces; name/address inconsistencies will stall the application.
FBA vs FBM: The Core Difference
| Topic | FBA | FBM |
|---|---|---|
| Storage | Amazon warehouse | Your warehouse |
| Shipping | Amazon | You |
| Prime badge | Yes | Usually no |
| Cost | Fulfillment + storage fees | Your own carrier deal |
| Returns | Amazon handles | You handle |
| Control | Low | High |
FBA makes sense for small, fast-turning, standard-size products — the Prime badge visibly lifts conversion. FBM makes sense for large/heavy items, slow movers, and sellers with strong in-house operations.
Realistic Cost Math
- Referral commission (varies by category)
- Fulfillment + storage fees if FBA
- Shipping
- A return-rate allowance (2-15% depending on category)
- Product cost + packaging + VAT
Never list before stacking these up — our sale price calculator and profit margin tool show the net figure after commission.
Listing Quality
- **Title:** brand + model + key feature + size/color; don't keyword-stuff.
- **Bullet points:** five benefit-focused lines.
- **Images:** first image must be on pure white (checked automatically). Use our [background remover](/arac/arkaplan-sil-pro); images above 1600px enable zoom.
- **A+ content:** use it if you have Brand Registry.
One Piece of Advice
Go deep on one product. Five flawless listings beat a hundred mediocre ones for reviews, ad efficiency and stock management.