Introduction
In e‑commerce platforms, images act as a product's digital storefront. Trendyol, Hepsiburada, and Amazon each enforce specific technical requirements for the photos sellers upload. Ignoring these rules can trigger image warnings, lower SEO scores, and erode buyer trust. This guide details the latest image dimensions, file formats, size limits, and quality tips for the three major marketplaces.
1. Trendyol Image Requirements
| Image Type | Minimum Resolution | Recommended Resolution | Max File Size | Format |
|---|---|---|---|---|
| Product Photo (Main) | 800 × 800 px (square) | 1500 × 1500 px | 5 MB | JPEG, PNG |
| Product Photo (Detail) | 800 × 800 px | 1200 × 1200 px | 5 MB | JPEG, PNG |
| Video (Optional) | 1280 × 720 px | 1920 × 1080 px | 100 MB | MP4 (H.264) |
Key rules:
- White background – Must be 100 % white (RGB 255,255,255).
- Product‑centric – The product should occupy 80‑90 % of the frame.
- Shadows & reflections – Keep minimal; excessive reflections lower the automated Image Quality score.
- File naming – Include SKU and colour code for SEO (e.g., `12345-RED.jpg`).
How to Upload Images on Trendyol
- Open Product Page – In the seller panel go to *Product Management* > *Images* tab.
- Select Main Image – Click the *Main Image* box, drag a photo sized 1500 × 1500 px.
- Add Detail Images – Up to 10 detail photos can be added; each must respect the same format and size limits.
- Preview & Approval – The system runs an automatic quality check; if a red warning appears, click *Edit*.
- Save & Publish – Once all images are approved, hit *Save* then *Publish*.
2. Hepsiburada Image Requirements
| Image Type | Minimum Resolution | Recommended Resolution | Max File Size | Format |
|---|---|---|---|---|
| Product Photo (Main) | 1000 × 1000 px (square) | 2000 × 2000 px | 8 MB | JPEG (sRGB), PNG |
| Product Photo (Additional) | 1000 × 1000 px | 1800 × 1800 px | 8 MB | JPEG, PNG |
| 360° View (Optional) | 1024 × 1024 px | 2048 × 2048 px | 15 MB | JPEG, PNG |
Important points:
- **Background**: White or very light pastel tones are accepted; aim for >90 % white area.
- **Colour Accuracy**: sRGB colour space is mandatory; Adobe RGB or other wide‑gamut profiles are rejected.
- **Image Frame**: The product must fill at least 80 % of the frame; edge margins should stay under 10 %.
- **File Naming**: Include product name and brand for SEO (e.g., `nike-airmax-2024.jpg`).
How to Upload Images on Hepsiburada
- Log into Seller Panel – Navigate to *My Products* > *Images* tab.
- Upload Main Image – Click *Add New Image*, select a photo at the recommended 2000 × 2000 px.
- Add Additional Images – Up to 12 extra photos can be uploaded; each must stay under 8 MB.
- 360° View (If applicable) – Upload a 2048 × 2048 px file not exceeding 15 MB.
- Quality Check – The system automatically scans; any red alert requires you to click *Edit* and re‑process the image.
- Save & Publish – After completing all steps, press *Save* and then *Publish*.
3. Amazon Image Requirements
| Image Type | Minimum Resolution | Recommended Resolution | Max File Size | Format |
|---|---|---|---|---|
| Product Photo (Main) | 1000 × 1000 px (square) | 2560 × 2560 px | 10 MB | JPEG, PNG, GIF (no animation) |
| Product Photo (Additional) | 1000 × 1000 px | 2000 × 2000 px | 10 MB | JPEG, PNG |
| Video (Optional) | 1280 × 720 px | 1920 × 1080 px | 500 MB | MP4 (H.264) |
Amazon’s strict rules:
- **White Background** – Pure white (`#FFFFFF`) is mandatory; any off‑white tone is rejected.
- **No Text or Logos** – The image must contain only the product; no watermarks, promotional text, or accessories.
- **Aspect Ratio** – Minimum 1:1; 4:5 (e.g., 2000 × 2500 px) is also accepted.
- **File Naming** – Short, descriptive, using underscores if needed (e.g., `B0ABC12345_main.jpg`).
How to Upload Images on Amazon
- Enter Seller Central – Go to *Products* > *Inventory* and select the item.
- Image Management – Click the *Edit Images* button.
- Upload Main Image – Drag a JPEG sized 2560 × 2560 px into the main slot.
- Add Additional Images – Up to 9 extra photos, each at 2000 × 2000 px.
- Upload Video (If you have one) – Use the *Add Video* tab to upload an 1080p MP4 file.
- Review – Amazon runs an automated quality check; non‑compliant images become "Rejected".
- Save & Submit – Once all images pass, click *Save* and then *Submit* to finalize.
4. Optimising Your Images Step‑by‑Step
- Export from RAW – Open the shoot in RAW (CR2, NEF, etc.).
- Crop & Set Resolution – Resize to the required dimensions (e.g., 1500 × 1500 px) and set DPI to 300.
- Colour Correction – Adjust white balance, contrast, and shadows; apply the sRGB profile.
- Background Clean‑up – Use Photoshop or GIMP to make the background 100 % white.
- File Compression – Use tools like `TinyPNG` or `ImageOptim` to compress JPEG to 60‑70 % quality, keeping the file under the platform’s size limit.
- Strip Metadata – Remove EXIF data, keep only essential information for privacy.
- Naming & Tagging – Create SEO‑friendly file names and alt‑text (e.g., `nike-air-max-2024-zoom.jpg`).
5. Common Mistakes & Fixes
| Mistake | Description | Fix |
|---|---|---|
| **Missing White Background** | Background appears gray or has shadows. | Shoot with a studio light or use Photoshop’s *Select → Color Range* to clean the background. |
| **File Size Exceeds Limit** | Image larger than 8 MB. | Use *Save for Web* and lower quality to ~75 %; prefer JPEG over PNG when possible. |
| **Wrong Aspect Ratio** | Image uploaded as 3:2. | Crop to 1:1 square; add empty space on sides if needed to maintain ratio. |
| **Text or Logo Inside Photo** | Logo or promotional text present. | Move text out of the photo; only the product should be visible. |
| **Incorrect Colour Profile** | Adobe RGB uploaded. | Convert to sRGB via *Edit → Convert to Profile*. |
6. Conclusion
Trendyol, Hepsiburada, and Amazon enforce rigorous visual standards. Adhering to these standards not only satisfies platform policies but also boosts buyer confidence, increases conversion rates, and improves organic search visibility. By applying the steps and checklist above to every product photo, you can eliminate image warnings and potentially raise your sales performance by 15‑30 %.
> *Note:* Marketplace technical requirements may be updated annually; always check the latest seller documentation in each platform’s seller portal.
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References
- Trendyol Seller Guide (2024) – https://seller.trendyol.com
- Hepsiburada Seller Portal (2024) – https://seller.hepsiburada.com
- Amazon Seller Central – https://sellercentral.amazon.com