Trendyol is Turkey's highest-traffic marketplace and still the fastest route to customers for a new seller. This guide covers the whole journey from application to first sale, the official requirements and the most common beginner mistakes.
Who Can Sell on Trendyol?
Individual selling is not possible; you need a registered tax entity. Accepted business types:
- Sole proprietorship (fastest and cheapest start)
- Limited or joint-stock company
- Ordinary partnerships and cooperatives
Documents Required for Application
- Tax certificate — a sole proprietorship can be established via e-Government in 1-2 days
- Signature circular or declaration
- Bank account (IBAN) in the company name
- KEP address (registered e-mail) for contract approval
- Trademark certificate or authorized dealer agreement if you sell branded goods
Applications are made through the Trendyol Seller Panel and approval usually takes a few business days.
How Commissions and Deductions Work
Trendyol commission varies by category and is updated periodically. A rough framework:
| Item | Description |
|---|---|
| Category commission | Charged on the sale price, varies by category |
| Shipping fee | Deducted from the seller by a tier table |
| Service/transaction fees | Fixed amounts per invoice may apply |
| Return cost | Depends on your contract |
Critical point: never list a product before subtracting commission + shipping + VAT + product cost + packaging. Use our profit margin calculator and VAT calculator to see what a price really leaves you.
Product Listing: Details That Speed Up Approval
- Barcode is mandatory. Every product and variant needs a unique GTIN/EAN. For your own products, generate codes with our [barcode generator](/arac/barkod-olustur).
- Image rules: white or light background, at least 1200x1800 px recommended. Our [background remover](/arac/arkaplan-sil-pro) handles the cleanup.
- Title formula: Brand + Model + Product Type + Distinctive Feature.
- Choose the correct category — it affects both commission and visibility.
5 Tactics to Accelerate Your First Sale
- Start with 20-30 products in the first week; single-product stores rank poorly.
- Answer Q&A the same day; response time affects your seller score.
- Ship on day one; the fast-shipping badge boosts conversion.
- Keep prices competitive until first reviews arrive.
- Keep the ad budget small in month one and collect conversion data first.
Common Mistakes
- Selling at a loss because commission and shipping tiers were not calculated
- Listing out-of-stock items
- Not issuing an invoice — every sale requires one
- Answering customer questions later than 24 hours
The first month on Trendyol is a learning period: watch the data, test prices and images, protect your rating. A well-built store settles into regular sales within 2-3 months.