Hepsiburada is Turkey's second-largest marketplace, with a strong buyer base in electronics, home & living and mother-baby categories. This guide covers the process from application to a correct first-30-days setup.
Application and Requirements
You must be a registered taxpayer. Required items are similar to Trendyol:
- Tax certificate and company details
- Signature circular
- IBAN in the company name
- KEP address
- Authorization document for branded products
Approval usually completes within a few business days.
What Makes Hepsiburada Different: Catalog and Buybox
Trendyol gives every seller their own product page; Hepsiburada uses a shared catalog. Products with the same barcode are listed on a single page and sellers compete for the buybox.
| Buybox factor | Effect |
|---|---|
| Price | Strongest factor |
| Shipping time | Same-day dispatch is a serious advantage |
| Seller score | A low score kills your buybox chance |
| Cancel/return rate | High rates reduce visibility |
Practical consequence: barcode (GTIN/EAN) quality is critical. A wrong barcode can match your product to someone else's page. For your own brand, build a consistent code system with our barcode generator.
First 30 Days Roadmap
Week 1 — Setup: complete store profile and return addresses; upload the first 20-30 products with correct catalog matching; price using the profit margin tool based on net profit after commission.
Week 2 — Operations test: measure your dispatch time (target: same day); keep Q&A response under 2-3 hours.
Week 3 — Price tuning: analyze competitor price and shipping time where you lose the buybox; never chase the buybox at a loss.
Week 4 — Expansion: widen the assortment in categories showing sales data; systematize review requests — the first 10 reviews are a turning point.
Invoicing
An e-archive invoice is mandatory for every sale. Set up accounting integration in month one. For quotes and proformas, our quote generator speeds things up.
Summary
Success on Hepsiburada reduces to two things: correct catalog matching and buybox discipline. Settle operations in month one, read the data, protect your score — a steady sales curve from month two is realistic.